Avelo Airlines: Wings Back Home Campaign

This hypothetical campaign for Avelo Airlines was designed to highlight the affordability of Avelo flights, making it easier for college students and their families to stay connected. By emphasizing budget-friendly travel, the campaign encourages reunions that matter—whether it’s a surprise weekend visit home, a long-awaited holiday gathering, or a spontaneous adventure with loved ones.

Manifesto

 Here at Avelo, we’re familiar with the feeling of being homesick. That’s why we have affordable, convenient flights that foster reunions. We know how expensive and stressful it is to leave home which is why you shouldn’t have to stress about the cost of your visits as well. Here at Avelo, we want you to spend your money on the experience, on memories, not the flight to get there. Let us be your wings back home.

Strategy: Sarita Sharma
Design: Sarita Sharma and Angie MacCarvill
Copy: Sarita Sharma

Turning Destinations into Homecomings

Because Avelo Airlines serves a select number of destinations, we wanted to highlight these locations in a way that feels personal and inviting. Rather than just showcasing where Avelo flies, this campaign emphasizes how each destination can become a home away from home—turning travel into a bridge that brings students and their loved ones closer together.