I’ve worn a few different hats in this industry, but I always find my way back to strategy. There’s always something or someone to figure out. A person to understand, a pattern to spot, a story worth telling, or a problem that needs a better answer.

I’ve found where I thrive, in strategy: where paying attention to the world became the work, and all that curiosity finally had somewhere to go.

Sarita Sharma

Strategist

Hi, I’m Sarita .

I’ve always been overly curious about the world.

Why a solo taxi ride into the city feels the way it does, why we copy some people and rebel against others, what makes something actually timeless, why certain places feel instantly familiar even though you’ve never been, why one place has a line around the block while the one next door sits empty, how something ordinary becomes iconic, and why, when you really look at it, none of it is random.

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