Barefoot Dreams Campaign
This hypothetical campaign was all about helping hospitalized kids feel physically comfortable so they could reconnect with their imaginations and dream up magical worlds far beyond the hospital walls.
Manifesto
Hospital walls shouldn’t confine a child’s imagination. At Barefoot Dreams, we believe comfort is more than a feeling—it’s the key to unlocking hope and possibility. For the majority of children who lose sight of their hobbies and dreams during long hospital stays, we’re here to bring them back.
Project Manager: Alice Pare
Strategy: Sarita Sharma
Media Planner: Jack Fitzgerald
Art Director: Emma Harris
Copy: Sarita Sharma & Nolan Smeds