Dry Soda Co Dry January Campaign
Purpose of Hypothetical campaign: To challenge typical drinking norms primarily around the holidays, proving that you can enjoy a vibrant holiday season without the need for alcohol.
Manifesto
Dry Soda Co. is the ultimate companion for health-conscious adults tackling Dry January. By blending indulgent sophistication with festive vibes, our campaign reimagines classic holiday cocktails in to mocktails that empower consumers to enjoy the holiday season without compromising their health goals. Ultimately proving that you don’t need alcohol to keep the party alive!
Strategy: Sarita Sharma
Project Manager: Alice Pare
Art Director: Emma Harris
Media Planner: Jack Fitzgerald
Copy: Sarita Sharma & Nolan Smeds